

Getaway Driver
Nat Geo/Nutopia
6 x 60 min
Getaway Driver is a tournement held between street racers over a series of events and six episodes presented by Michelle Rodriguez. Broadcast by National geographic and produced by Nutopia the series required a brand identity, in- game minimaps, a master location map explainer and various bumpers and level introductions. Initial Style references included the Fast and Furious and Grand Theft Auto franchises. The approach to branding was based around car badges but was expanded to reflect the high level of customisation present in street racing. Several different itterations of the badge and car bodywork were created to be spun through before resting on the final exectuion of a steel badge on black. Additional layers of cosmetic damage and scratches were included to reflect the high contact nature of the event.
///Graphics - Bureaux
///Producer - Nutopia
///Broadcaster - Nat Geo






